About
This was a redesign of the entire Fossil website to a responsive version to increase sales, conversion rates, and offer more selection than the previous site. This shows the mobile and desktop versions of key pages and the style guide for the new web branding.
Role
All UI design, competitive research, A/B Usability Testing, Sketches, Wireframes, Prototypes, High-fidelity screens, Visual Design, and Branding.
Homepage Desktop & Mobile
Category Page Men & Women Desktop & Mobile
Sub Category Page Desktop & Mobile
Branding Style Guide Desktop & Mobile
